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Veela is a legend, she is a nymph who lives in the meadows, oceans, trees and clouds. She is a beautiful creature who merges with nature, able to transform and assume different forms. Endowed with grace, determination and extraordinary intelligence, gifts she uses to conquer the travelers she meets.

Veela is also a product created for women only, conceived, designed and manufactured in Italy, from the label to the package.

As a mix of design and performance, the product is always produced in a limited quantity, controlled and guaranteed, distributed by leading retailers. The LIMITED EDITION label shows you the unique number of your product.


All Veela products arise from ideas of women who play sports. Each one is the result of continuous discussion and research promoted by Veela in collaboration with the Engineering School of Torino and the Division of Sport Psychology Research Center in Sport Sciences, University of Torino, directed by Prof. Giuseppe Vercelli, the first to study the Human Performance as the relationship between mind, body, environment and materials... read on

veela chamoismoisture management test

On Top

Not "lace" but 4-way stretch mesh!

Not "lace" but 4-way stretch m…

What appears to "lace" on the Veela product is actually a two-way stretch mesh, very soft and durable, exclusively created for Veela with a "lace design" to confer the right... Read more

Veela is produced and distributed by:

Jaam Italia Srl
Via Fraschetti, 27
10070 Balangero (TORINO) ITALY
Tel. +39 0123 32 34 41

For all questions about orders, general enquiries or your suggestions, please write us: yourideas@veelawomen.com


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Jaam Italia Srl - P.IVA: 10181280016 - Tel.: +39 (0123) 323.441 - E-mail: yourideas@veelawomen.com